Art Director: social. digital. print. IDEAS IDEAS IDEAS. design.
Art Director: social. digital. print. IDEAS IDEAS IDEAS. design.
Heyy, look at you checking me out and what not! That’s cute. Before anything, let me catch you up. Here’s some cool stuff I have worked on lately:
I designed the candle everyone can smell.
There are people who never fully regained their sense of smell or taste after being infected by COVID. My mom being one of them, I was inspired to create a product catered to people with Anosmia and Parosmia!
We researched the most prominent notes still identifiable with reduced sense of smell, and created “The candle everyone can smell.” The design of The COVID Candle is inspired by the imaginative shape of aroma traveling to the nose, and the fragrant wax is contained within glass spiral. When the wax finishes, it doubles as a flower vase. 💐 The print to the left is a Scratch n’ Sniff poster IRL.
Blue Waverly is the Merchandise and Graphic Designer for the 18th Annual J. Dilla tribute event, “Donuts Are Forever.” (2024)
A graphic series inspired by the animated film, Entergalactic.
Blue is a Spotify PULSE Fellow Finalist. See her submission by clicking above.
Art Director: Blue-Waverly
Photography, Illustration, Art Direction
A fashion editorial project highlighting an area of craftsmanship expertise undervalued in luxury fashion, yet substantially rich in intricacy and Black history.
Recognizing a Black-owned fiber art brand and community organization based in NYC, Knot Okay [Club],
Blue-Waverly Art Directed and Fashion Directed a story that features a set and wardrobe made almost exclusively of handmade fiber art and recycled textiles.
TikTok consumer safety? Or your newest favorite social ad?
STRATEGY || What if we target users who scroll themselves to sleep by creating ads intended for users to stop scrolling— not only long enough to watch it, but for it to be the last video they want to see before they close their eyes, and the app? Run exclusively between the hours of 11pm-4am, we create a much needed interruption called “Smoothed to Sleep” by #EOS
brands + accounts recently worked on
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![HanaHana Beauty]()
UGC Creator, Brand Ambassador
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![NAACP Awards]()
Assistant Art Director (Design)
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![Afrofuture FKA Afrochella]()
Social Media Art Direction + Content Management
Campaigns ↓
someone said ads are serious business—
and that’s why no one likes them. Let’s have a lil’ fun, shall we?
(Accessibility) Video Description: Blue has fun creating and sharing fashion styling social content in collaboration with brands
Social Media
Social media is the place where we care more about making content worth watching, rather than production level up to television standard.
Viewers want things that are fun to look at: shareable and moodboard-able. Most importantly, if you haven’t learned from Tik Tok’s rise, people are thirsty for authenticity and realness.
M I C R O INFLUENCER
when you’re as short as 5’0, you just know how to make a big impact— regardless of how little you look.
TikTok followers: 5k | TikTok Views: 8.1 Million+
A C C O U N T S R E A C H E D
Click here for a brief snapshot at some of my freelance work for socials, and my content creation capture style
