Blue recently applied to the 2024-2025 Spotify PULSE Fellowship Program. Upon application, she was given a creative assignment.
The Brief: An artist you love is rebranding and they want you to art direct their new look. Design their new look, and include assets they can use for print, billboards, album covers and/or vinyl designs, and social pages.
Blue, a die-hard advocate for up-and-coming artists, knew just who to pick. Especially because the artist and her have hometowns just a highway away from each other.
Her response:
Unexpectedly, 1 week later, the Alter Ego music video dropped, debuting the song featuring peer Florida-native JT of the City Girls; and Doechii officially named her fanbase “The Swamp.” Her rollout clearly introduced her cultural heritage and in-your-face personality to everyone watching.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The audience response to Doechii’s IRL brand initiatives, which align with Blue’s design application, show the cultural and creative insight to be true.
Blue’s Art Direction led her to a design that proved to be relevant, timely, and on brand.
